
#FoodHackLDN is hacking:
The Future of Food
"How can we use technology to make healthy eating cool for a generation of young people brought up in a culture where less healthy brands have the biggest marketing budgets?"
From 6.30pm, 16 - 18 October, WeWork Moorgate
Officially part of London Food Tech Week 2015
Hack the Future of Food at #FoodHackLDN
FoodHack is the first innovation-driving food tech event of it's kind in London. It is about creating solutions to real food industry problems. Focused on food and agricultural technology, our hackathon is bringing together industry-leading brands and top talent to tackle the challenge of nutrition.
We're looking for developers, designers, biz dev-ers and all round food enthusiasts to join us for a weekend of problem solving, and building the solutions of tomorrow, that the food industry needs today. Together we will be tackling the Jamie Oliver challenge:
How can we use technology to make healthy eating cool for a generation of young people brought up in a culture where less healthy brands have the biggest marketing budgets?
Why Sustainability in our Food Ecosystem Matters
40%
The amount of the food we produce that is thrown away before it even reaches the consumer.
25%
The amount of British children under the age of five are overweight or obese.
$50b
The size of the global food tech market, which is growing at 16-20% year on year.
95%
The amount of customer transactions in the food industry that do not have any traceability or engagement.
VIDEO:
Kicking off London Food Tech Week with #FoodHackLDN
turned around in just 6 hrs by the incredible wearevivida.co.uk
Our Event Live Blog
Make sure you check back to keep up to date with the latest from the hackathon.
Hosted at WeWork Moorgate
Food Hack Agenda
Check out the plan for #FoodHackLDN
Partners
Thanks to our sponsors for invaluable help organising, promoting, and running the hackathon.
Food & Drinks Sponsors
Great food and drink keeping you fuelled all weekend.
9ja Bites
Delicious homemade authentic Nigerian food.
Ice Kitchen
Artisan Ice Lollies.
Kickass Mentors
Our mentors can help you with the technology, data configuration, API's, your go-to-market strategy, branding, positioning and pitching.
Ben Pugh
Co-Founder of Farmdrop
Tim West
Food System Hacker from San Francisco
John Quilter
aka The Food Busker on Jamie Oliver's Food Tube and Co-Founder of CRU Kafe
HanSon Lee
Co-Founder of Loaf App, previously led the biggest rebranding in UK retailer history (co-operative)
Alex Heeton
CTO, Shaken
James Lethem
Creative Strategist
Carl Petrou
Co-Founder of PandaPay
Bjoern Uehss
Founder of 22tribes.com
JinaA Bae
Co-Founder of CHOP CHOP
Nicole Bosky
Founder at Adpreneurs
Cory Sealey
Paid and Digital Media Supervisor
Phil Nash
Developer Evangelist at Twilio
Speakers
Hackathon Speakers
Jim Glass
Google Food Services Manager EMEA
Jim uses food consumption psychology and vast amount of data to plan and predict food production and distribution to staff throughout the EMEA offices.
James Roy Poulter
Co-Founder of Pronto
Pronto is mobile first, offering the simplest ordering experience possible. We then simplify logistics to offer fast delivery that our users can track, whilst vouching for the quality of the food they receive. James shares his experience, insights and learnings in building one of London's most popular Food Tech companies.
JinA Bae
Co-Founder of CHOPCHOP
JinA is the co-founder & CEO of CHOPCHOP, a dynamic cooking task management app backed by artificial intelligence. She is an avid home cook and is passionate about introducing technology into traditional recipes and rethinking the way we cook. She met her team at a hackathon, and will be talking about how she took a hackahton idea to full fruition and a successful startup.
Lisa Tookey
Head of Commercial at The Jamie Oliver Group
Ryan Perera
Co-Founder of Henchman
Meet the Judges
Throughout FoodHack we will be providing expert mentoring on a range of skills, with experts on hand to give you direct feedback. For the final demo itself, we'll be welcoming some incredible judges.
Zoe Collins
Creative Director, Jamie Oliver Group
Myles Cameron
Technical Director for Edelman Digital UK and Head of the Brighton Studio
Hussein Kanji
Investor, Hoxton Ventures
Camilla Dolan
Investment Manager, MMC Ventures
Ricardo Davilo-Otoya
Startup & Developer Community Manager at Google for UK, IE & NE
Food Hack Prizes
We have bunch of unique prizes to be won at Food Hack, which we will be announcing over the coming weeks.
Hack of the Weekend
2nd Place Prize
3rd Place Prize
Best Designer
Best Developer
Best Hustler
Best Social Engagement
Best Creative Mind
Food Hack is part of Food Tech Week
London Food Tech Week is the world’s first week-long celebration, showcase and collaboration of brands, innovators, startups & entrepreneurs leading, transforming and disrupting the food technology space. #FoodHackLDN
FAQs
All the answers to questions you may have about Food Hack.
What time does it kick off? And when will it finish?
We'll be hosting some networking and drinks from 6.30pm on Friday 16th, with presentations & pitching of ideas kicking off from 7pm onwards.
Our demo afternoon will be finished by 2pm on Sunday 18th, and will be followed by drinks and networking with our judges, or a hasty exit if you're ready for some serious post hack sleep!
Does it cost anything?
Yes, there is a small charge of £10 to join Food Hack. We want to provide an amazing experience for you and whilst we are providing amazing free food and drink we do have some costs that need to be covered!
Who is it for?
We are looking for food and tech enthusiasts from a diverse range of backgrounds. 80 - 100 talented participants will be selected to collaborate, in teams of developers, engineers, data experts, designers, product and industry leaders, and will work in teams of 4-6 people throughout the weekend to tackle the hackathon challenge and the Future of Food.
What is the format of the hackathon?
Throughout the hackathon, and in between hacking, you may listen to insightful and inspirational talks and panels by industry leaders. Google mentors and industry experts will be running workshops and providing guidance and technical support. We will finish the hack with demos to some fantastic judges who will have the difficult task of choosing the most innovative and exciting ideas from the hack.
Do I need to pitch an idea at #foodhack?
There is no obligation to pitch at the event. All participants are invited to pitch their idea should they want to at the start of the weekend.
What should I build at the hack?
We want you to help us explore the challenge that is child obesity. How do we help solve the problems looking at things like nutrition, food education and
gamification to help with this huge issue!
How are teams formed?
Teams are formed after everyone who wants to has pitched their ideas. Each participant then picks his or her one favourite idea. Teams are then formed around these ideas and each team should have a diverse mix of developers, designers, business development and all rounders.
Can I get going straight away?
To ensure a level playing field for all attendees, all code and apps must be
created during the hack. We want to see what you can build as a team over the weekend. Start brainstorming potential pitch ideas now to get ahead but you need to build your team at the event.
How big can my team be?
Teams can be anywhere between 4 and 7 members. All members must register and RSVP for the event however.
I want to be a volunteer for the hackathon, who can I speak to?
We would love to have you involved in some capacity. Drop Mark a message introducing yourself.
Who owns the intellectual property created during the hackathon?
All teams retain full ownership of what they create during the hackathon. We want you to push yourselves over the weekend safe in the knowledge that all your hard work and any products built are yours.
Can I use external APIs, services and SDKs?
Absolutely! Whilst we will have some APIs on hand to get you going, we
encourage you to use any third party services, APIs, open source projects,
libraries, and frameworks as long as they are publicly available on the web.
We will be using APIs by Pronto, Twilio, & Google and will have expert advice on hand to help you integrate these services into your apps.
Do I have to stay overnight?
We encourage you and your team to stay overnight and continue working on your project perhaps with a few power naps in between! However if you are unable to stay, and do have other commitments, then please do let us know. We totally understand people may have families and commitments but Hackathons are intense weekend marathons and coding through the night is usually the norm! There are lots of comfy sofas, but we strongly recommend bringing a sleeping bag and mat.
Will there be food and drink provided?
Absolutely. We've lined up some incredible partners to help ensure all our Food Hackers are well looked after. You are however welcome to bring your own food and drink into the venue. We are encouraging a healthy eating theme throughout the event however in line with our theme!
Meet The Team
Our team features a range of venture builders, including foodies, techies, and startup fanatics, all of whom have come together to create FoodHack.
Victoria Albrecht
Co-Founder of
London Food Tech Week
Victoria previously co-founded a popular food festival in Scotland. Since founding Food StartUp School she has worked with Food Tech startups in London, San Francisco, Barcelona and Milan, whilst also consulting for companies such as Selfridges & Co.
Nadia El Hadery
Co-Founder of Food StartUp School,
London Food Tech Week & Flavrbox
Nadia worked in trading and sales before co-founding a brokerage and a FinTech firm. Since 2012, she has been building communities and companies in food tech, namely Flavrbox, Food Tech Wednesdays and the Food StartUp School.
Mark Corbett
Co-Founder of Pace Ventures
Mark has previously built a unique popup bar on an iconic London bus; a student social enterprise; and plied his trade as a strategy consultant. Most recently he devised a billion dollar fundraising strategy for a global charity, and has delivered enterprise programmes for the likes of KPMG, HSBC and Waitrose.
Umesh Kumar
Co-Founder of Pace Ventures
Umesh co-founded Pi Labs, Europe’s first property focused accelerator programme. Prior to this he has worked as a business development Associate at Oxygen Accelerator and Techstars London. He also runs a Sri Lankan charity for female refugees in his spare time.
Ricardo Davilo-Otoya
Strategic Adviser of Food Hack and Food Tech Week
Ricardo has worked with startups and co-working spaces since 2009 and has a past life as a visual artist. Early in 2014 he developed and ran an Incubator Programme at The Trampery and then freelanced and helped the CFE grow a fashion tech community and launch a Fashion Tech Incubator. Now Ricardo is at Google as a Community Manager working on Startup & Developer Community Programmes in UK, IE & NE with the DevRel team.
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